Digital Marketing Executive

Graduate and above

All genders

6 days working | Day Shift

Position Overview:We are seeking a dynamic and results-driven Shopify Marketing Executive to lead and execute marketing initiatives for our Shopify store. The ideal candidate will have expertise in e-commerce marketing strategies, a strong understanding of Shopify's platform, and the ability to drive traffic, increase conversions, and enhance customer retention.

Key Responsibilities: Shopify Store Management:


Oversee the day-to-day operations of the Shopify store, including product updates, promotions, and visual merchandising.
Optimize the store for performance, user experience, and SEO.
Marketing Campaigns:

Plan, create, and execute marketing campaigns across various channels, including email, social media, Google Ads, and influencer partnerships.
Monitor and report on campaign performance, adjusting strategies as needed for maximum ROI.
Content Creation:

Develop engaging and high-quality content tailored for the Shopify store, including product descriptions, blog posts, and landing pages.
Collaborate with designers and content creators to produce compelling visuals and copy.
SEO and SEM:

Implement SEO strategies to improve organic rankings and drive traffic to the Shopify store.
Manage paid advertising campaigns (e.g., Google Ads, Meta Ads) to boost visibility and conversions.
Email Marketing:

Design and execute email marketing campaigns, including newsletters, promotional offers, and abandoned cart sequences.
Analyze email performance and refine strategies to improve open and click-through rates.
Data Analysis and Reporting:

Monitor website analytics and sales data to identify trends, opportunities, and areas for improvement.
Generate reports on marketing activities and present actionable insights to stakeholders.
Customer Engagement:

Respond to customer inquiries and reviews to maintain a positive brand image.
Implement strategies to enhance customer retention and loyalty, such as rewards programs and personalised recommendations.
Qualifications: Proven experience in Shopify store management and e-commerce marketing.
Strong knowledge of digital marketing tools and platforms (e.g., Google Analytics, Meta Ads Manager, Klaviyo, or similar).
Familiarity with SEO, SEM, and performance marketing techniques.
Excellent written and verbal communication skills.
Analytical mindset with the ability to interpret data and adjust strategies accordingly.
Experience in graphic design or video editing is a plus but not required.
Key Competencies: creativity and innovation in developing marketing strategies.
Strong project management skills and attention to detail.
Ability to work independently and as part of a team.
Up-to-date knowledge of e-commerce trends and technologies.