Digital marketing manager

Graduate and above

All genders

6 days working | Day Shift

Job Benefits: PF, Medical Benefits

Smartphone, PAN Card, Aadhar Card

1. Strategy Development
Creating Digital Marketing Strategies: Developing comprehensive digital marketing plans aligned with business objectives.

Setting KPIs and Goals: Establishing key performance indicators (KPIs) to measure the success of digital marketing efforts.

2. Campaign Management
Planning and Executing Campaigns: Managing online campaigns across various platforms like Google Ads, social media (Facebook, Instagram, LinkedIn), and display networks.

A/B Testing: Running experiments on ads, email subject lines, landing pages, etc., to determine what works best.

3. Content Creation and Management
Overseeing Content Strategy: Planning content for websites, blogs, social media, and emails to engage customers and drive traffic.

SEO Optimization: Ensuring content is optimized for search engines (using keywords, backlinks, and quality content).

4. Social Media Management
Managing Social Media Accounts: Overseeing the company’s social media profiles, posting regularly, and interacting with followers.

Running Social Ads: Creating and managing paid campaigns on platforms like Facebook, Instagram, and LinkedIn.

5. Email Marketing
Designing Email Campaigns: Crafting email campaigns that drive customer engagement, sales, and retention.

Automation and Segmentation: Utilizing email tools to automate campaigns and target specific customer segments for higher conversion rates.

6. SEO & SEM
Search Engine Optimization (SEO): Ensuring that the website is optimized for search engines to improve organic search rankings.

Search Engine Marketing (SEM): Managing paid advertising efforts on search engines, including Google Ads.

7. Data Analysis and Reporting
Tracking and Analyzing Metrics: Using analytics tools like Google Analytics to track and evaluate the performance of marketing efforts.

Adjusting Strategies: Analyzing campaign performance to make data-driven adjustments for continuous improvement.

8. Budget Management
Managing Digital Marketing Budgets: Allocating and managing budgets for digital marketing activities, ensuring optimal spending.

ROI Calculation: Measuring return on investment (ROI) for digital campaigns to ensure profitability.

9. Collaboration and Team Leadership
Leading Digital Marketing Teams: Managing a team of digital marketers, content creators, designers, and other specialists.

Collaborating with Other Departments: Working with sales, product, and customer service teams to ensure alignment across the company’s goals.

10. Staying Current
Industry Trends: Staying updated on the latest trends, tools, and technologies in digital marketing to remain competitive.

Competitor Analysis: Regularly analyzing competitor digital marketing strategies and adjusting your own to stay ahead.