Social Media Manager

Graduate and above

All genders

6 days working | Day Shift

Job Summary:
We are seeking a dynamic and results-driven Digital Marketing Executive with extensive experience in managing Meta (Facebook, Instagram) and YouTube ad campaigns. The ideal candidate will have a proven track record in lead generation and brand-building activities, leveraging digital platforms to achieve marketing objectives.
Key Responsibilities:
1. Ad Campaign Management:
o Plan, create, and manage Meta (Facebook, Instagram) and YouTube ad campaigns.
o Optimize ad performance through A/B testing, audience targeting, and budget management.
o Monitor and analyze campaign performance using analytics tools to ensure KPIs are met.
2. Lead Generation:
o Develop and execute lead generation strategies to attract and convert potential customers.
o Utilize various channels and tools to capture and nurture leads through the sales funnel.
o Collaborate with the sales team to align marketing efforts with sales objectives.
3. Brand Building:
o Implement strategies to enhance brand awareness and positioning on digital platforms.
o Create compelling content and visuals that align with the brand’s voice and messaging.
o Engage with the online community through social media to build and maintain brand loyalty.
4. Performance Analysis:
o Analyze campaign data and generate detailed performance reports.