Job Summary:
We are seeking a results-driven Marketing Manager to expand our business in construction machinery rental and spare parts sales. The ideal candidate will have a strong background in B2B marketing, lead generation, and business development, with a focus on increasing revenue and improving brand visibility.
Key Responsibilities:
• Develop and execute marketing strategies to increase sales of construction machinery and spare parts.
• Identify new business opportunities, partnerships, and markets for expansion.
• Manage digital marketing campaigns (IndiaMART, Justdial, website SEO, social media, etc.).
• Build relationships with contractors, construction firms, and procurement teams for bulk orders.
• Implement sales promotion strategies, customer loyalty programs, and special offers.
• Coordinate with the operations team to ensure timely delivery and customer satisfaction.
• Attend industry events, exhibitions, and trade shows to enhance brand presence.
• Track marketing performance and prepare reports on lead conversion and revenue growth.
Key Skills Required:
• Strong B2B sales and marketing experience in the construction industry.
• Knowledge of spare parts, equipment rental, and construction machinery.
• Experience with digital marketing, online sales platforms, and CRM tools.
• Excellent communication, negotiation, and business development skills.
• Ability to work independently and drive revenue growth.