Marketing-related responsibilities:
Strategy Development:
Crafting and executing comprehensive marketing plans aligned with company objectives.
Campaign Management:
Developing and optimizing marketing campaigns across various channels, including social media, email, and digital advertising.
Content Creation:
Producing engaging and informative content, such as articles, brochures, and social media posts.
Market Research:
Analyzing market trends, competitor activities, and customer behavior to identify opportunities and inform strategies.
Brand Management:
Ensuring consistent brand messaging and imagery across all marketing materials.
Budget Management:
Managing marketing budgets and tracking expenditures.
Sales-related responsibilities:
Sales Support: Collaborating with the sales team to generate leads, provide sales materials, and support their efforts to close deals.
Lead Generation: Developing and implementing strategies to attract potential customers.
Sales Target Setting: Working with sales teams to set realistic and achievable sales targets.
Sales Reporting: Tracking and reporting on the effectiveness of marketing and sales initiatives.
Customer Relationship Management: Building and maintaining strong relationships with key customers.