JOB DESCRIPTION FOR SALES & MARKETING
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A sales and marketing manager is responsible for planning and directing the development, promotion, and sale of a company's products and services.
Developing sales and marketing policies and plans, pricing strategies, and new products and services
Promoting
Creating advertisements, emails, and promotional literature, and managing campaigns to expand a brand's reach to new audiences
Selling
Organizing and controlling sales activities, identifying new target markets, and analyzing and reporting on advertising and marketing campaigns
Representing the brand
Observing the market, competitors, and industry trends to drive strategies to increase product
awareness
To be successful, a sales and marketing manager should have strong interpersonal, leadership, and communication skills, and an in-depth understanding of sales and marketing. They may use a combination of digital media campaigns, print campaigns, television, and radio advertising.
Important & Core: -
Adaptability
The ability to change plans to fit different situations. For example, salespeople can use adaptability to create custom solutions for customers, find new leads, or adjust sales tactics,
Communication
Good communication is critical for both sales and marketing roles, in leadership positions, strong communication is important for conveying goals and objectives to stakeholders and ensuring the team works towards them.
People skills
Strong people skills are important for marketers, who need to connect with and understand consumers, build relationships with clients and colleagues, and communicate ideas and marketing messages effectively.
Patience
Patience is important for sales roles, where it means listening to customers' needs and understanding that customers may want to wait to make a purchase.