Job Summary:
The Customer Calling Marketing Executive will be responsible for outbound customer calls to generate interest, promote the company's products, support lead generation efforts, and assist the sales team with high-quality client engagement and appointment setting.
Key Responsibilities:
Make outbound calls to potential leads, prospects, and existing customers
Deliver marketing messages using pre-defined scripts and talking points
Qualify leads based on client needs, interest, and buying capacity
Maintain and update records in CRM software
Schedule meetings or product demos for the sales team
Build and maintain positive relationships with customers to support retention
Gather customer feedback and relay market insights to the marketing team
Meet daily and monthly KPIs related to call volumes, lead generation, and conversions
Required Skills:
Excellent communication skills, both verbal and written
Confidence and clarity over the phone
Strong interpersonal and persuasion skills
Ability to work with CRM tools and Microsoft Office
Resilience to handle rejection and maintain motivation
Good multitasking and organizational skills