Call Metrics
Number of calls made per day/week (e.g., 80–100 calls daily).
Average call duration indicating meaningful conversations.
Lead Conversion Rate
Percentage of leads converted into site visits or qualified prospects.
Number of leads passed on to the sales team.
Follow-up Effectiveness
Number of follow-ups completed on time.
Ratio of follow-ups resulting in positive outcomes (e.g., appointments).
Site Visit Scheduling
Number of site visits scheduled and attended.
Percentage of scheduled visits that convert into sales opportunities.
Data Accuracy
Quality and completeness of records maintained in the CRM system.
Frequency of updates to lead status and follow-up notes.
Customer Feedback and Satisfaction
Feedback score or satisfaction levels recorded during calls.
Percentage of escalations or complaints resolved effectively.
Target Achievement
Achievement of individual weekly/monthly targets.
Contribution to team sales or revenue goals.