Marketing Manager

Graduate and above

Males Only

10:00 AM - 07:00 PM | 6 days working

You're referring to mining equipment like cranes, excavators, loaders, and haul trucks. Here's an updated job description:

Job Title: Marketing Manager - Mining Equipment
Reports to: Head of Marketing/Sales Director
Location: [Insert Location]
Job Summary:
We're seeking an experienced Marketing Manager to lead our marketing efforts for mining equipment, including cranes, excavators, loaders, and haul trucks. The successful candidate will develop and implement marketing strategies to drive business growth, increase brand awareness, and expand our customer base.

Key Responsibilities:

1. Develop and execute comprehensive marketing plans to achieve business objectives.
2. Conduct market research to identify trends, opportunities, and challenges in the mining industry.
3. Collaborate with cross-functional teams, including sales, product development, and customer service.
4. Manage and execute marketing campaigns across multiple channels, including digital, social media, email, and trade shows.
5. Develop and manage marketing budgets to ensure effective resource allocation.
6. Analyze campaign results, track key performance indicators (KPIs), and adjust marketing strategies accordingly.
7. Build and maintain relationships with key stakeholders, including customers, dealers, and industry partners.
8. Develop and implement content marketing strategies to drive engagement and lead generation.
9. Manage and optimize the company's website and social media presence.
10. Stay up-to-date with industry trends and competitor activity.

Requirements:

1. Bachelor's degree in Marketing, Business, or a related field.
2. Minimum 5 years of marketing experience in the mining equipment industry.
3. Proven track record of developing and executing successful marketing strategies.
4. Strong understanding of marketing principles, including segmentation, targeting, and positioning.
5. Excellent communication, project management, and analytical skills.
6. Ability to work in a fast-paced environment and prioritize multiple projects.
7. Experience with marketing automation platforms and CRM systems.
8. Strong leadership and team management skills.

Nice to Have:

1. Experience with spare parts marketing for mining equipment.
2. Knowledge of digital marketing tools, including Google Analytics and AdWords.
3. Certification in marketing, such as HubSpot or Google Analytics.
4. Experience with trade show management and event planning.

What We Offer:

1. Competitive salary and benefits package.
2. Opportunity to work with a leading company in the mining equipment industry.
3. Collaborative and dynamic work environment.
4. Professional development and growth opportunities.
5. Recognition and reward for outstanding performance.