Online Marketing Executive

Diploma and above

All genders

09:30 AM - 06:00 PM | 6 days working

Aadhar Card

The Online Marketing Executive is responsible for developing and executing digital marketing strategies to drive brand awareness, lead generation, and sales. The role involves managing online campaigns, analyzing performance metrics, and ensuring alignment with overall marketing objectives.

Key Responsibilities
1. Digital Campaign Management
• Plan and execute online marketing campaigns across platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.).
• Optimize campaigns for maximum ROI and performance.
• Manage budgets and monitor campaign performance regularly.
2. SEO & SEM
• Conduct keyword research to optimize website content for search engines.
• Implement on-page and off-page SEO strategies.
• Manage Pay-Per-Click (PPC) campaigns to drive traffic.
3. Social Media Management
• Develop and manage content for social media platforms.
• Create engaging posts, monitor engagement, and interact with the audience.
• Analyze social media trends and align strategies accordingly.
4. Content Creation and Management
• Collaborate with the content team to create blogs, videos, and other materials.
• Ensure all content aligns with the brand voice and strategy.
• Update and maintain the company website.
5. Email Marketing
• Develop email campaigns to nurture leads and engage customers.
• Analyze email performance metrics and optimize for better results.
6. Analytics and Reporting
• Track website traffic and other digital marketing metrics using tools like Google Analytics.
• Provide regular performance reports to stakeholders.
• Use insights to improve strategies and campaigns.
7. Collaboration
• Work with designers, developers, and sales teams to execute campaigns.
• Coordinate with external agencies and vendors when required.
8. Customer Engagement
• Manage online reviews and customer feedback.
• Build relationships with customers via digital platforms.
9. Market Research
• Stay updated on digital marketing trends and competitor strategies.
• Identify new tools and platforms to improve campaign effectiveness.

Skills and Qualifications
• Bachelor’s degree in Marketing, Communications, or related field.
• Proven experience in digital marketing (1–3 years preferred).
• Proficiency in tools like Google Analytics, Google Ads, Facebook Business Manager, SEO tools (SEMRush, Ahrefs, etc.).
• Strong communication and analytical skills.
• Knowledge of CMS platforms (e.g., WordPress).
• Creativity and ability to think outside the box.

KPIs (Key Performance Indicators)
• Website traffic and engagement metrics.
• Conversion rates from campaigns.
• ROI on digital marketing spend.
• Social media follower growth and engagement.
• Email open and click-through rates.