A Virtual Relationship Manager (VRM) is responsible for building and nurturing relationships with clients while promoting and selling the bank’s financial products and services. The role involves proactive customer engagement, achieving sales targets, and ensuring a seamless digital banking experience.
Key Responsibilities:
Maintain continuous engagement with an assigned portfolio of 500-600 customer groups, following the bank’s contact policy.
Conduct customer interactions as per defined call handling standards.
Resolve customer queries with accuracy and efficiency.
Promote digital banking services to enhance the customer experience.
Profile customers to identify and offer relevant financial products.
Log and resolve customer complaints in a timely manner.
Monitor and control customer attrition by maintaining strong relationships.
Regularly assess customer needs and provide appropriate financial solutions.
Track large financial transactions and deposit account closures.
Ensure high retention rates within the customer portfolio.
Achieve scorecard targets and portfolio benchmarks.
Drive cross-selling initiatives based on customer profiling and engagement.
Maximize penetration of banking products, including third-party products (TPP), assets, and credit cards.
Maintain a high-quality portfolio through customer relationship management.
Ensure timely and accurate submission of financial transactions and customer requests.
Adhere to all regulatory requirements and internal process guidelines.
Accurately document customer interactions and profiles in the CRM system.
Follow standardized processes to update customer records and transactions.
Ensure compliance with all banking regulations and guidelines.
Provide timely reports and updates on customer engagement and sales performance.
Requirements:
Graduate degree in any discipline (mandatory).
Basic Banking Knowledge
Strong Communication Skills
Customer Relationship Management
Digital Banking Proficiency
Sales & Cross-Selling Abilities
Complaint Resolution
Data Entry & CRM Management
0-3 years of experience in banking, sales, or customer relationship management (preferred).
Internal Teams: Sales, Operations, Customer Support, Compliance
External Customers: Portfolio Clients, Prospective Clients