Social Media Manager

ग्रेजुएट आणि त्याहून अधिक

Females Only

6 days working | Day Shift

Job Description: Social Media Manager
Location: Okhla Phase 3, Delhi
Company: The Professional World Pvt Ltd (Beauty Industry)
About Us:
The Professional World Pvt Ltd is a leading name in the beauty industry, dedicated to providing innovative solutions and high-quality products. We are looking for a creative and results-driven Social Media Manager to enhance our brand presence, engage with our audience, and drive growth across digital platforms.
Job Summary:
As a Social Media Manager, you will be responsible for developing and executing our social media strategy to increase online presence, brand awareness, and customer engagement. You will work closely with the marketing team to create content that aligns with our brand voice and objectives.
Key Responsibilities:
• Develop and implement social media strategies to increase brand awareness, engagement, and traffic.
• Manage all social media channels (Instagram, Facebook, Twitter, LinkedIn, etc.), ensuring consistent messaging and visual representation.
• Create and schedule engaging content, including graphics, videos, and copy, to promote beauty products, services, and company events.
• Monitor, track, and report on social media performance using analytics tools (e.g., Google Analytics, Hoot suite, etc.), adjusting strategies as needed.
• Engage with the online community, responding to customer inquiries, comments, and messages in a timely manner.
• Stay up-to-date with the latest trends, tools, and best practices in social media and the beauty industry.
• Collaborate with influencers, beauty bloggers, and other partners to boost brand visibility.
• Plan and execute social media campaigns, contests, and giveaways to drive engagement.
• Manage paid social media advertising campaigns to increase reach and conversions.
• Create and maintain a content calendar to ensure timely and consistent posting.
Qualifications:
• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience (2+ years) as a Social Media Manager or similar role, preferably in the beauty industry.
• Strong understanding of social media platforms, trends, and analytics.
• Excellent writing, editing, and communication skills.
• Creative mindset with the ability to think outside the box.
• Experience with social media management and analytics tools.
• Knowledge of paid advertising campaigns on social media platforms (Facebook Ads, Instagram Ads, etc.).
• A passion for beauty and lifestyle trends.
1. Content Creation
• Visual Content: Ability to design eye-catching images, videos, infographics, and other media. Tools like Adobe Photoshop, Canva, and Final Cut Pro are commonly used.
• Writing Skills: Crafting engaging copy for posts, captions, blogs, and ads. Strong writing skills are essential to convey messages effectively.
• Storytelling: Knowing how to tell a compelling story that resonates with your audience can significantly improve engagement.
2. Content Strategy
• Content Calendar Creation: Planning and scheduling content for consistency across platforms.
• Target Audience Understanding: Identifying the target audience and creating content tailored to their interests, behaviors, and demographics.
• Platform-Specific Strategy: Each platform (Instagram, Facebook, LinkedIn, etc.) has unique content needs. Understanding how to adjust content for each is essential.
3. Social Media Advertising
• Paid Ads: Proficiency in setting up and managing paid advertising campaigns (Facebook Ads, Instagram Ads, Twitter Ads, etc.).
• A/B Testing: Running tests on ads to see which version performs better and optimizing for higher ROI.
• Retargeting Campaigns: Using social media tools to retarget users who have interacted with your brand.
4. Community Management
• Engagement: Interacting with your followers by responding to comments, messages, and participating in discussions.
• Customer Service: Addressing complaints, questions, and issues raised by customers in a timely and professional manner.
• Building Relationships: Engaging with influencers, brand advocates, and other businesses to create collaborations and partnerships.
5. Analytics & Data Analysis
• Metrics & KPIs: Understanding how to measure engagement, growth, conversion rates, etc.
• Platform Analytics: Familiarity with tools like Facebook Insights, Twitter Analytics, and Google Analytics to track and analyze performance.
• Reporting: Ability to create reports that showcase the results of social media campaigns to stakeholders.
6. SEO Knowledge
• Hashtag Optimization: Using the right hashtags to increase visibility on platforms like Instagram and Twitter.
• SEO for Social Media: Understanding how social media content can help boost organic search engine results.
7. Brand Awareness
• Reputation Management: Monitoring and managing the brand's online reputation by addressing negative comments and promoting positive feedback.
• Consistency in Branding: Ensuring that the brand's voice, aesthetics, and messaging are consistent across all platforms.
8. Social Listening
• Trend Monitoring: Keeping up with trends, viral content, and industry news to create relevant and timely posts.
• Sentiment Analysis: Monitoring social media for mentions of your brand, products, or services and understanding the overall sentiment.
9. Influencer Marketing
• Identifying Influencers: Recognizing influencers that align with the brand and can help reach a larger or more specific audience.
• Managing Relationships: Coordinating collaborations and partnerships with influencers to amplify the brand message.
10. Time Management & Organization
• Multi-tasking: Handling multiple campaigns, platforms, and deadlines at once requires excellent organizational skills.
• Scheduling Tools: Using platforms like Hootsuite, Buffer, or Sprout Social to schedule posts and manage multiple accounts.
11. Adaptability and Creativity
• Keeping up with Changes: Social media platforms and algorithms change frequently, so being adaptable and quick to learn new tools or features is critical.
• Creative Thinking: Bringing fresh and innovative ideas to campaigns that stand out in a crowded social media space.
12. Communication Skills
• Clear Communication: Whether with clients, colleagues, or customers, being able to communicate effectively is key to managing expectations and resolving issues.
• Collaboration: Social media marketers often work with teams, so the ability to collaborate and be part of a team is essential.