Job Title: Field Marketing Executive (Education Industry)
Responsibilities:
1. Market Research: Conduct market research to identify target demographics, trends, and competition in the education sector.
2. Strategic Planning: Develop and execute field marketing strategies and campaigns to increase brand awareness and student enrollment.
3. School Visits: Visit schools, colleges, and educational institutions to establish partnerships, distribute promotional materials, and deliver presentations about the educational institution's offerings.
4. Student Recruitment: Engage with students and parents to provide information about courses, programs, admission requirements, and scholarship opportunities.
5. Promotional Events: Plan and organize promotional events, workshops, seminars, or career fairs to showcase the institution's strengths and offerings.
6. Collateral Distribution: Distribute marketing materials, brochures, and application forms at targeted locations.
7. Lead Generation: Identify and cultivate potential student leads, collecting contact information and preferences for follow-up.
8. Follow-Up: Conduct follow-up calls, emails, or meetings with potential students or parents to address inquiries, provide additional information, and guide them through the admission process.
9. Feedback Collection: Gather feedback from prospective students and parents to understand their needs, preferences, and objections.
10. Networking: Build and maintain relationships with key stakeholders, including school counselors, teachers, and educational consultants.
11. Data Management: Maintain accurate records of leads, interactions, and outcomes in a CRM (Customer Relationship Management) system.
12. Budget Management: Manage and report on the budget allocated for field marketing activities.
13. Reporting: Provide regular reports on field marketing activities, lead conversion rates, and market insights to management.
14. Competitor Analysis: Monitor competitors' marketing strategies and share insights to help refine the institution's approach.
15. Compliance: Ensure compliance with all relevant laws, regulations, and industry standards in education marketing.
16. Travel: Be prepared to travel to various locations to conduct field marketing activities.
Qualifications and Skills:
- Bachelor's degree in marketing, business, or a related field.
- Strong communication and presentation skills.
- Persuasive and convincing interpersonal skills.
- Knowledge of the education industry and admission processes.
- Ability to work independently and manage time effectively.
- Proficiency in using CRM software and Microsoft Office applications.
- Valid driver's license (if required for travel).
A Field Marketing Executive in the education industry plays a critical role in reaching potential students, promoting educational institutions, and driving enrollment growth through effective field marketing strategies and activities.