Develop and implement strategic marketing and sales plans.
Analyze market trends and competitor activity to identify opportunities.
Set sales targets and marketing goals aligned with business objectives.
Lead, motivate, and manage the sales and marketing teams.
Conduct training and performance reviews.
Coordinate efforts between departments to ensure brand consistency and optimal results.
Monitor sales performance and pipeline development.
Identify and pursue new business opportunities.
Build and maintain strong relationships with key customers and partners.
Plan and execute marketing campaigns (digital, print, social media, etc.).
Oversee brand positioning, product launches, and promotional activities.
Manage marketing budgets and ROI tracking.
Analyze data from both marketing and sales activities.
Report on KPIs such as conversion rates, lead generation, sales performance, and market share.
Adjust strategies based on insights and performance metrics.