Brand Management
o All trade fair brands to be managed by keeping the colour codes, fonts and taglines
o Checklist of mandatory things to be included in brand creatives
Research
o Market and competitive analysis
o Research and Coordinate with the data team to get the right kind of data to execute marketing campaigns
o Providing necessary data and statistics for marketing activities
o Keeping abreast with sectors involved by reading newspapers / articles / blogs and keeping the team informed
Website Management
o Content
o All websites including PDA Ventures
o SEO words for the website
o Widget Management along with the website manager
Will develop a comprehensive Visitor Promotion Plan in line with the identified visitor profile and identified markets in coordination with the Project Manager.
Content Management
o Creatives
o Brochures
o Mailers for Exhibitors
o Mailers for Visitors
o Invitations
o Press Releases
o Any other requirement for the projects
Digital Marketing for the Tradefairs assigned
o Managing all social media channels
o Posting
o Campaign Management with or without an agency
Other Campaigns
o Posters
o Invitations
ATL / BTL Advertising
o Advertisements for the Tradefairs
o Work with media partners to deliver added value & better results for getting right kind of visitors
Coordination with the design department for all Promotional Collaterals
Other responsibilities
o Track marketing spend to ensure budget compliance
o Coordination with internal resources such as Data, Design, Website and project team
o Identification and management of vendors relevant to key result areas which would mean PR Agencies, Publishers of various magazines and Visitor Promotion service providers.
Perform additional duties as assigned