Admission Counselors
1. Lead Generation
· Proactively generate leads through targeted outbound calls and digital outreach to potential customers.
· Utilize advanced CRM tools and data analytics to identify promising leads and tailor communication strategies.
2. Sales Conversion
· Convert leads into enrollments by effectively communicating the value and benefits of courses offered by Guru Kashi University.
· Achieve or exceed monthly and quarterly sales targets as set by the management.
3. Customer Engagement
· Engage with potential students in meaningful conversations to understand their educational needs, address their concerns, and guide them through the enrollment process.
· Build and maintain positive relationships with customers, ensuring a high level of customer satisfaction and retention.
4. Product Promotion
· Maintain up-to-date knowledge of all courses and programs offered, ensuring accurate and persuasive promotion to prospective students.
· Participate in promotional events and webinars to increase product visibility and lead generation.
5. Database Management
· Maintain meticulous records of all customer interactions, updates, and transactional details in the CRM system, ensuring data integrity and accessibility.
· Regularly review and cleanse data to maintain a high-quality database that supports effective marketing and follow-up.
6. Performance Metrics
· Consistently meet key performance indicators including call volume, lead quality, conversion rates, and customer feedback scores.
· Regularly review performance data to identify trends and areas for improvement.
7. Continuous Learning and Development
· Engage in ongoing training and development programs to enhance sales techniques, product knowledge, and customer service skills.
· Stay informed about industry trends and best practices in education sales and marketing.
8. Compliance and Ethical Standards
· Adhere strictly to the university's policies, procedures, and ethical standards, including data protection regulations and confidentiality agreements.
· Ensure all communications and dealings with customers are conducted in an ethical and legally compliant manner.
9. Recognition and Rewards
· Participate in a structured recognition program that rewards outstanding performance and contributions to team goals.
10. Career Development Pathways
· Take advantage of career development opportunities for advancement within the company, including leadership roles and inter-departmental transfers.
11. Team Collaboration and Support
· Actively participate in team collaboration sessions to share insights, solve challenges, and support peer learning.
12. Wellness Initiatives
· Engage in company-provided wellness programs aimed at improving mental and physical health, recognizing the high-stress nature of sales roles.
Qualification Criteria for Admission Counselors
Educational Requirements:
· Bachelor’s degree in Business Administration, Education, or a closely related field. This educational background provides a foundational understanding of business and educational principles crucial for this role.
Experience:
· Prior experience in admissions, student services, or a customer-focused role is highly preferred. This experience ensures familiarity with typical procedures and challenges in educational settings.
Skills and Abilities:
· Strong Organizational Skills: Ability to manage multiple tasks efficiently with high attention to detail. This is crucial for maintaining accurate records and managing a large volume of student interactions.
· Exceptional Communication and Interpersonal Skills: Must possess the ability to communicate clearly and persuasively, both verbally and in writing, to effectively engage potential students and their families.
· Admissions Knowledge: Understanding of the admissions processes and requirements, including knowledge of educational regulations and standards.
· Technical Proficiency: Skilled in using Microsoft Office suite and CRM software for database management. This competency is essential for maintaining accurate and accessible student records.
· Customer Service Orientation: A strong commitment to providing exceptional service, demonstrating empathy, patience, and a positive attitude in all interactions with students and families.
· Team Collaboration: Ability to work effectively both independently and as part of a team in a dynamic and fast-paced environment. This includes the capacity to collaborate with other departments and contribute to team goals.
Desirable Attributes:
· Problem-Solving Skills: Aptitude for identifying issues and generating solutions in a timely and effective manner.
· Adaptability: Capable of adjusting to new challenges and changes in a fast-evolving educational landscape.