Job Description
Key Deliverables
Generate high-quality leads through LinkedIn, email campaigns, and other digital platforms
Qualify leads and pass them on to the sales team
Develop and maintain a database of potential customers
Provide data insights through processing and visualization
Tasks & Activities
Conduct market research to identify potential clients
Use LinkedIn Sales Navigator and email marketing tools for outreach
Track and analyze lead performance metrics
Maintain and update CRM with lead details
Create dashboards and reports for lead analytics
Support the sales team with data-driven insights
Update Email Marketing Database
Reviews
Weekly review of lead generation numbers (Qualified & Unqualified)
Monthly review of conversion from lead to opportunity
Ad-hoc review of campaign success and adjustments required