• Inbound – Source new prospects coming in through Website, Trade Portals, Telephonic among others, and qualify them to handover to the Sales team. • Outbound – Rigorous cold calling and emailing, working with the Digital team to create customized. • EDMs for prospects. • Research accounts, identify key stakeholders, and increase the Prospect Database daily. • Understand customer needs and requirements and the ability to cross-sell on the phone. • Product Demonstrations • Follow-up on leads generated by field sales agents. • Follow up with channel partners for Lead generation and closure calls. • Online demonstration assistance to the Channels and salesperson • Online product training to channels. • Route qualified opportunities to the appropriate sales executives for further development and closure • close sales and achieve quarterly quotas. • Perform effective online demos to prospects if required.