Job Title: Lead Generation Specialist/Manager (Depending on Experience)
About Us:
[Insert a brief and engaging description of your company and its mission. Highlight your company culture and values, if applicable.]
About the Role:
We are seeking a highly motivated and results-driven Lead Generation Specialist/Manager to join our growing marketing/sales team. In this role, you will be responsible for identifying, qualifying, and generating high-quality leads to fuel our sales pipeline and contribute to our company's growth.
Responsibilities:
Lead Identification & Qualification:
Identify and research potential leads through various channels, including online research, social media, industry events, and networking.
Qualify leads based on established criteria and determine their potential for conversion.
Develop and maintain a database of qualified leads.
Outreach & Engagement:
Conduct outbound prospecting activities, including cold calling, email marketing, and social media outreach.
Craft compelling email and messaging campaigns to engage potential leads.
Build and maintain relationships with key decision-makers.
Content & Strategy:
Collaborate with marketing teams to develop and implement lead generation campaigns.
Utilize content marketing, SEO, and social media strategies to drive lead generation.
Analyze lead generation data and metrics to identify areas for improvement.
CRM Management:
Maintain accurate and up-to-date records of leads and activities in our CRM system.
Generate reports on lead generation performance.
Collaboration:
Work closely with sales and marketing teams to ensure alignment and effective lead handoff.
Stay up-to-date on industry trends and best practices in lead generation.