Marketing Manager

Job Description: Sales and Marketing Manager

About ‘The Innovation Story’ and what drives us:

The Innovation Story is an ed-tech start-up for young students whose mission is to empower students and transform them into innovators through experiential learning in STEM. We offer a wide variety of courses in programming, design, robotics, and artificial intelligence to name a few.

Job Background:

As the Sales and Marketing Manager, you will play a pivotal role in driving the growth and success of TIS. You will be responsible for developing and executing strategic initiatives to enhance sales, increase brand visibility, and engage our target audience

Job Responsibilities:

Sales Growth Strategy and Execution:

Develop and implement a comprehensive sales strategy to track, achieve and exceed sales targets for the FY25.

Monitor and analyze sales performance metrics, adjusting strategies as needed to ensure continuous growth.

Collaborate with cross-functional teams to optimize product, workshops and seminar events to boost sales.

Social Media Plan and Execution:

Create and execute a social media plan to enhance brand presence across platforms – primarily Instagram, facebook, linkedIn, Medium and YouTube

Develop engaging content, including graphics, videos, and written posts, to attract and interact with the target audience.

Monitor social media analytics to measure the effectiveness of campaigns and make data-driven adjustments.

Outreach Events:

Plan and coordinate participation in exhibitions, stalls, and other outreach events to showcase our STEM education programs.

Develop and nurture relationships with event organizers and partners.

Ensure timely follow-ups with potential clients and partners to convert leads into business opportunities.

Website Management:

Oversee the maintenance and updating of the company website, ensuring that content is current, accurate, and reflective of our brand identity.

Collaborate with relevant teams to implement and track search engine optimization rigour as well as necessary improvements and enhancements.

Brand Outreach Activities:

Manage the creation and distribution of newsletters to keep our audience informed about company updates, events, and educational content.

Cultivate relationships with media outlets and coordinate media coverage to enhance brand visibility.

Collaborate with the content team to create press releases and other promotional materials.

Qualifications and Skills:

•Bachelor's degree in Marketing, Business, or a related field.

•Proven experience in sales and marketing roles, preferably in the education or STEM sector.

•Strong understanding of social media platforms and digital marketing trends.

•Excellent communication and interpersonal skills.

•Proven ability to work independently and collaboratively in a dynamic startup environment.

• It is a Full Time Sales / Business Development job for candidates with 3 - 5 years of experience.

More about this Marketing Manager job

1. What is the eligibility criteria to apply for this Marketing Manager job?
   Ans: The candidate should be Graduate and above and above with 3 - 5 years of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹35000 - ₹45000 per month that depends on your interview. It's a Full Time job in Mumbai.
3. How many working days are there for this Marketing Manager job?
   Ans: This Marketing Manager job will have 6 working days.
4. Are there any charges applicable while applying or joining this Marketing Manager job?
   Ans: No, there is no fee applicable for applying this Marketing Manager job and during the employment with the company, i.e., TIS.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Marketing Manager role?
   Ans: There is an immediate opening of 1 Marketing Manager at TIS
7. Who can apply for this job?
   Ans: Both Male and Female candidates can apply for this Sales / Business Development job.
8. What are the timings of this Marketing Manager job?
   Ans: This Marketing Manager job has 09:00 AM - 06:00 PM timing.