A medical representative's primary role is to promote and sell pharmaceutical products or medical devices to healthcare professionals. They build relationships with doctors, nurses, and pharmacists, providing information about products, usage, and benefits. They also aim to secure prescriptions or recommendations for the company's products.
In more detail:
Product Promotion:
Medical representatives educate healthcare professionals about new products, their benefits, and how they can be used to improve patient care.
Relationship Building:
They establish and maintain strong relationships with healthcare professionals, becoming a trusted source of information.
Sales:
They work to achieve sales targets by influencing prescribing habits and encouraging the use of their company's products.
Communication:
They effectively communicate product information, answering questions and addressing concerns from healthcare professionals.
Market Research:
They gather information about competitors and market trends to better understand the competitive landscape.
Compliance:
They ensure that all their activities are compliant with ethical and legal guidelines