సోషల్ మీడియా మార్కెటింగ్

గ్రాడ్యుయేట్, అంత కంటే ఎక్కువ

All genders

09:30 AM - 06:00 PM | 6 days working

Social Media Marketing Manager is responsible for managing a company's presence across social media platforms to increase brand awareness, drive engagement, and support marketing goals. Here's a breakdown of the typical job role:

Key Responsibilities:

1. Strategy Development
- Plan and implement social media strategies aligned with overall marketing objectives.
- Identify target audience preferences and trends.

2. Content Creation & Management
- Create, schedule, and publish engaging content (text, images, videos).
- Collaborate with designers, writers, and other teams for content development.

3. Platform Management
- Manage and monitor company profiles on platforms like Instagram, Facebook, LinkedIn, Twitter/X, TikTok, etc.
- Stay updated with platform changes and new features.

4. Analytics & Reporting
- Track KPIs such as engagement, reach, clicks, conversions.
- Use tools like Google Analytics, Meta Business Suite, and Hootsuite to analyze performance and make data-driven decisions.

5. Community Engagement
- Respond to comments, messages, and mentions.
- Build and nurture a community around the brand.

6. Campaign Execution
- Run paid ad campaigns (e.g., Facebook Ads, Instagram Ads).
- Optimize campaign performance based on analytics.

7. Brand Voice & Consistency
- Ensure all posts align with the brand’s voice and values.
- Maintain consistency across platforms.

8. Trend Monitoring
- Stay on top of digital and cultural trends.
- Identify viral opportunities and adapt strategies quickly.

9. Influencer Collaborations (sometimes)
- Identify and partner with influencers for brand promotion.

10. Crisis Management
- Handle negative feedback, PR issues, or social media crises with professionalism.