Job Overview: We are looking for a motivated and energetic Lead Generation Executive to join our team. The ideal candidate will be responsible for identifying potential leads, reaching out to prospects, and supporting the team in converting leads into customers. This role is an excellent opportunity for recent graduates or individuals looking to start their careers in sales and marketing.
Key Responsibilities:
Prospecting and Research:
Conduct research to identify potential leads and target markets.
Use various tools and online resources to find and qualify leads.
Outreach and Engagement:
Initiate contact with potential leads through email, and social media.
Build and maintain relationships with prospects to understand their needs and interests.
Lead Qualification:
Qualify leads based on established criteria to ensure they fit the company's ideal customer profile.
Update and maintain accurate lead information in the CRM system.
Campaign Support:
Assist in the execution of lead generation campaigns, including email marketing and social media outreach.
Collaborate with the marketing team to create engaging content for lead nurturing.
Data Management and Reporting:
Maintain a database of leads and prospects, ensuring data accuracy and integrity.
Track and report on lead generation activities, conversion rates, and campaign performance.