Responsibilities:
· Conduct market research to identify customer needs, trends, and competitive landscape
· Develop and execute marketing campaigns to generate leads and increase brand awareness
· Create engaging content for social media, website, blogs, email campaigns and others
· Optimize company’s own website, IndiaMart website, TradeIndia, and other platforms timely
· Manage and optimize digital marketing activities, including SEO, SEM, and social media advertising
· Coordinate with external agencies for design, printing, and other marketing collateral production
· Collaborate with the sales team to align marketing efforts with their needs and provide necessary support
· Measure and analyze marketing campaign performance, report on key metrics, and make data-driven recommendations for improvement to immediate supervisor
· Prepare and deliver compelling presentations to showcase our products and services, effectively communicating the value proposition to potential customers
· Coordinate, prepare, and actively participate in exhibitions and relevant business events to promote our products and services
· In addition to these responsibilities, you may be assigned other tasks as and when needed