Job Summary:
The Territory Sales Manager is responsible for achieving sales targets and growing market share within a designated territory. This role involves managing relationships with retailers, distributors, and key accounts, executing sales strategies, and ensuring the efficient distribution of products.
Key Responsibilities:
1. Sales Target Achievement:
Develop and implement sales strategies to achieve monthly, quarterly, and annual sales targets. Monitor sales performance and take corrective actions to ensure targets are met.
2. Market Development:
Identify and capitalize on new business opportunities within the territory. Conduct market research to understand consumer needs, preferences, and trends.
Expand the customer base by identifying and approaching potential clients.
3. Client Relationship Management:
Build and maintain strong relationships with key retailers, distributors, and clients.
Ensure high levels of customer satisfaction through regular communication and prompt resolution of issues.
Conduct regular visits to clients to understand their needs and provide support.
4. Sales Operations:
Manage the distribution network to ensure timely and efficient delivery of products.
Monitor inventory levels and coordinate with supply chain teams to prevent stockouts or overstocking.
Ensure proper merchandising and product placement in retail outlets.
5. Promotions and Marketing:
Plan and execute promotional activities to boost product visibility and sales.
Collaborate with the marketing team to develop and implement local marketing campaigns.
Track and analyze the effectiveness of promotional activities.
6. Reporting and Analysis:
Prepare and submit regular sales reports, including sales forecasts, performance analysis, and market insights.
Analyze sales data to identify trends, opportunities, and areas for improvement.
Provide feedback to senior management on market conditions and competitor activities.
7. Team Management:
Lead, mentor, and motivate a team of sales representatives within the territory.
Conduct regular performance reviews and provide training and development opportunities.
Qualifications:
Bachelor's degree in Business Administration, Marketing, or a related field.
Proven experience in sales, preferably in the FMCG sector.
Strong understanding of the FMCG market and distribution channels.
Excellent communication, negotiation, and interpersonal skills.
Ability to work independently and as part of a team.
Proficiency in MS Office and CRM.
Willingness to travel within the territory.
Skills and Competencies:
Strong sales and business development skills.
Analytical and strategic thinking.
Ability to manage multiple tasks and prioritize effectively.
High level of integrity and professionalism.
Customer-focused mindset.
Results-oriented and self-motivated.